Rolling Stone and VIBE have officially partnered to enhance music culture and conversation, as announced on October 16th by Billboard. Under the partnership, VIBE will boost Rolling Stone’s hip-hop and R&B coverage while still producing its own content. The collaboration will include new collector's editions, long-form interviews, and cross-platform features focusing on music, fashion, and sports.
Julian Holguin, CEO of Rolling Stone, expressed excitement about the partnership, which aims to deepen coverage of hip-hop and R&B. VIBE’s long-time editor-in-chief, Datwon Thomas, will oversee the transition. However, several writers have been laid off during this process, with many sharing their disappointment on social media.
